What impact has Dream Factory had on your startup?
Prior to joining Dream Factory we had a single photo shoot at the launch of each of our wines. Dream Factory membership enables us to create more content, which is more responsive to market trends or what we can see"working" elsewhere in our business.
How were you creating content previously?
We worked with a photographer ahead of the launch of each wine. This gave us 5 or 6 glossy hero images to use for our website and PR.
How much do you estimate (even best guess) you would have spent on content so far, had you been using an external video agency?
We had forecast to spend approximately £1,000 per month on content creation before joining DF.
How has being a part of DF helped you and your brand?
Within a few weeks of starting our membership, we started benefiting from the increased volume of content. It's also fantastic to feel part of a community of founders, which we're looking forward to taking advantage of for the entire year.
Laura Riches & Laura Rosenberger