Work overview

Did you know that wine packaging hasn’t changed in over 200 years? No wonder it doesn’t suit the way we live our lives…
Laylo source top quality wines - the sorts that would cost at least £12 in a fancy wine merchant - and put them into boxes that can be proudly displayed on your countertop. Each box stays fresh for 6 weeks from opening, so you can enjoy 'the odd glass'. They generate 90% less carbon than glass bottles and are 100% recyclable. Laylo was founded in the 2020 lockdown by Laura Riches and Laura Rosenberger.
Product Photography

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Q&A with Laylo

What impact has Dream Factory had on your startup?
Prior to joining Dream Factory we had a single photo shoot at the launch of each of our wines. Dream Factory membership enables us to create more content, which is more responsive to market trends or what we can see"working" elsewhere in our business.
How were you creating content previously?
We worked with a photographer ahead of the launch of each wine. This gave us 5 or 6 glossy hero images to use for our website and PR.
How much do you estimate (even best guess) you would have spent on content so far, had you been using an external video agency?
We had forecast to spend approximately £1,000 per month on content creation before joining DF.
How has being a part of DF helped you and your brand?
Within a few weeks of starting our membership, we started benefiting from the increased volume of content. It's also fantastic to feel part of a community of founders, which we're looking forward to taking advantage of for the entire year.

Laura Riches & Laura Rosenberger


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