Strategizing your Veganuary content

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February 7, 2023

With the holiday season now upon us, you might have forgotten to plan out your content calendar for 2023. While thinking of cold January looming ahead may cast a dark shadow over your well-deserved period of rest and relaxation, don’t miss out on great content opportunities!

Coming up with creative content ideas can be tricky. You want your ideas to be original, but easily understandable for your audience. 

Additionally, you need to be strategic with your content – this doesn’t just mean the message itself, but the time you’re releasing it. Creating and using content can be a powerful tool for your brand if done with this strategic goal in mind. 

Well, that’s why working around a seasonal calendar can help you out when you’re hitting a bit of a writer’s block! Holidays are great ways to market your brand and product, and jump on any trends. 

With the New Year approaching, there’s several ways to jump on marketing trends for you to come up with exciting content for your startup. 

There are a few reasons why January might be a good time to create content:

  1. Many people make resolutions at the beginning of the year, and content that helps people achieve their goals or make positive changes in their lives may be particularly relevant at this time.

  1. January is often a slower period for businesses, which can give you more time to focus on creating and promoting content.

  1. The start of a new year is a natural time for people to reflect on the past and look ahead to the future, so content that addresses these themes may be timely and resonant.

  1. After the holidays, people may be looking for new and interesting things to engage with, and well-produced content can provide a welcome distraction.

It's important to keep in mind that the best time to create content will depend on your specific audience and goals. It can be helpful to do some research to understand what types of content are most likely to be successful with your target audience.

Any startup can use January to come up with strategic content for January, not just vegan or non-alcoholic beverage businesses. Aptly named, the New Year is also for trying new things – whether you’re trying to convince your audience of this by buying your product, or even announcing your new podcast series in this light. 

We came up with some more specific ideas for you to get started, and get creating!


A lot of our Dream Factory members are actually plant-based food startups - which is extremely exciting! Naturally, January is a huge month for them in terms of strategizing content because of the pre-existing hype around the month-long vegan challenge run by the nonprofit Veganuary. 

Dry January 

Although we have a lot of beverage brands that will no doubt be jumping on this marketing opportunity, Dry January is still a strategic opportunity for non-alcohol related brands. At its core, this campaign is about perseverance and commitment to starting something new. Your startup, if not then definitely your founder, can relate to this. This could even be able starting something new and sticking with it – like maybe that podcast you’ve been meaning to start, but just haven’t had the time to do.  


As always, sustainability is a great content strategy. Even more so in the New Year are people trying to be more sustainable after all the indulgences during the holidays. Use this time to appeal to people’s New Year’s Resolutions for trying to be more environmentally-conscious and create your content around that. 

Don’t let yourself fall behind and miss out on content opportunities. As difficult as it can be to think about creating a 2023 content calendar while recovering from that Christmas day food coma, it’s important to jump on predictable trends! By strategizing your content to match up seasonally, in particular for January by appealing to Veganuary or Dry January participants, creating good content isn't actually hard at all. 

Nov 4, 2022

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