Not just for Pinterest. Get inspired before jumping into content creation.
As a founder your vision of your product will always be unique, and sometimes even difficult to communicate to both your team and audience. Mood boards help visualise your idea and bring it to life. This visualisation then helps establish your brand identity and whether it’s working for your audience.
What even is a mood board? They’re not just for Pinterest gurus, and can be any sort of visualisation mock-up of your product or brand. Your mood board can include colour pallets, typography, inspirational quotes or images, sketches, iconography, photography style, etc. The list goes on.
Translating your startup’s product or USP can be tricky. What you had dreamed up originally might not look the same in reality, or not trigger the same visual responses for others.
Ideally your team should be on the same page as you on what your product and its content campaigns look like and mood boarding is not only a fantastic way to do this, but acts as a great team-building tool. If your product is still in its early stages then you’ll also get some productive feedback on all aspects of your product.
No matter what stage your startup is in, this collaboration process will ensure every voice on the team feels heard, making the bigger picture come together.
Probably the biggest plus for mood-boarding is it saves you time.
How can doing more work and spending precious minutes in a founder’s busy day be efficient, especially for an early-stage startup?
Mood-boarding helps you define what it is you ultimately want to achieve with your product and your brand. If you haven’t yet fully established your brand guidelines, then creating a mood board is the easiest way to test out what works for you.
Having your team work collaboratively on this as well will root out any major design misunderstanding or miscommunications in the future. Make sure every member has seen the mock-up first as well before putting it into reality.
Essentially, making a mood board can be a fun and collaborative project for your team to get inspired for your product. But it is a seriously effective time-saver of an exercise that should not be left out. The more questions you and your team can ask or debate at the beginning of creating content, the more likely your finished result will be a success.